Australians love their coffee and coffee connoisseurs all over the country are always on the hunt for the best 'cupocoffee'. A new coffee brand has landed on our shores all the way from Italy. It has a smooth and complex taste and one of the most nicest coffees on the market today. It is genuine Italian coffee and is distributed by Matteo Coffee. It is only available in select coffee shops around Australia.
Contrary to popular marketing belief here in Australia imported roasted Italian coffee is better than the locally roasted beans. The reason, the green coffee beans still has to travel all the way from kenya or brazil to be roasted here. It is also in this period of the coffee beans lifecycle where the bean is at its most perishable state. So this marketing claim that locally roasted really doesnt make sense.
On top of this genuine Italian espresso blends need to be aged in a controlled environment for a minimum of 2-3 months to be at its optimum flavour.
Contrary to popular marketing belief here in Australia imported roasted Italian coffee is better than the locally roasted beans. The reason, the green coffee beans still has to travel all the way from kenya or brazil to be roasted here. It is also in this period of the coffee beans lifecycle where the bean is at its most perishable state. So this marketing claim that locally roasted really doesnt make sense.
On top of this genuine Italian espresso blends need to be aged in a controlled environment for a minimum of 2-3 months to be at its optimum flavour.
